Fight Tariffs With Transparency
By pledging to show the true cost of tariffs, you can help raise the political cost of enacting them.
Sign the Tariff Transparency Pledge, and we can prevent harmful tariffs that hurt businesses, consumers, and the economy.
What is the Tariff Transparency Pledge?
The Tariff Transparency Pledge is a commitment by businesses to display tariffs as a separate line item in checkout and on receipts.
By revealing the true cost of tariffs, we aim to hold politicians accountable and help consumers understand their impact.
U.S. Adults Back Tariffs — Until They Learn About the Costs
In an August 2024 YouGov study of 2,000 U.S. adults, 62% initially supported tariffs on imported blue jeans to boost domestic production and employment. [source]
However, opinions shifted dramatically when the cost implications were revealed:
66% opposed the tariff if it raised the price of jeans by $10.
81% opposed the tariff if the price increase reached $25 per pair.
These findings highlight a critical issue: consumers often remain unaware of how tariffs directly impact their wallets.
This underscores the urgent need for tariff transparency to ensure informed decision-making.
Join thousands of businesses committing to tariff transparency.
I pledge to promote transparency and empower our customers by clearly displaying tariffs as a separate line item during checkout and on receipts.
Our commitment to tariff transparency includes:
1. Providing customers with accurate and clear information about the tariff costs associated with their purchases.
2. Ensuring that tariffs are not hidden within product prices, enabling informed decision-making.
3. Advocating for fair and open trade practices by fostering consumer awareness of the impact of tariffs.
By taking this pledge, we affirm our dedication to ethical business practices, customer trust, and a transparent marketplace.
Read The Pledge
Top Myths About Tariffs & Trade
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Tariffs raise costs for U.S. manufacturers by increasing prices on imported inputs, which make up 22% of their production materials. Research shows this has led to higher consumer prices, reduced manufacturing employment, and decreased output, outweighing any benefits to protected industries.
Source: https://taxfoundation.org/blog/trump-biden-tariffs-manufacturing/
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Since the start of the trade war tariffs, U.S. households have faced an average annual tax increase of $200 to $625, contributing to over $233 billion in tariff revenue collected by the U.S. government. These tariffs also reduce household income, limit consumer choice, and increase overall costs.
Source: https://taxfoundation.org/research/all/federal/tariffs/
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Productivity growth, not trade, is the dominant driver of manufacturing job losses. Research shows that nearly 88% of manufacturing job losses in recent years are attributable to productivity improvements, such as automation and advanced production processes. While trade accounts for about 13% of job losses, the long-term decline in manufacturing employment is overwhelmingly linked to the increased efficiency of American factories, which produce more goods with fewer workers.
